Pepsi SodaStream Deal

Greetings,
Pepsi just announced that they are purchasing SodaStream in a deal valued at over $3 billion dollars.  I've been following SodaStream for a while.  It's an innovative company with a truly new take on some old technology.  According to Harvard Business Review, SodaStream spent years growing their business, using innovative marketing techniques, and more.  In many ways, this shows you what's possible when a company merges entrepreneurial and business acumen with a love of soda.  Plus, there's the desire to reduce plastic waste which is a pretty cool side benefit.  In any event, SodaStream saves a lot of plastic bottles every year and it's an interesting company to watch.  Until next time, catch me in the library.