Science and Consumer Emotions

Have you ever wondered what role emotions play in a consumer's decision making process?  In the latest issue of the Harvard Business Review, I came across an article on consumer emotions and marketing:

http://predator.oldwestbury.edu:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=110320475&site=ehost-live

We have access to the latest issues of the Harvard Business Review.  It's one of our many library resources.  Until next time, catch me in the library.