Create a Presence on the Web for Your Small Business

Along with air-conditioned leather seats, one of the greatest innovations over the last decade or so has to be the growth of the internet. Many small business people see the growth of the web but still may be waiting on the sidelines. In Steve Holzner’s new book, Small Business Web Sites Made Easy, small businesses can learn all the valuable techniques to create a winning web site. For a small business, choosing the right materials to post online is crucial. For instance, pamphlets and forms that a business is already using can be easily converted into PDF documents and posted on a web site. Some testimonials from past clients might be appropriate too. Most importantly, contact information should be available.

Holzner’s book also dives into technical aspects of creating a top-shelf web site. This is often the hardest part for many business owners trying to establish a web presence. The best thing is that Holzner offers tons of code to assist even the most novice computer user. Just simply copy, paste, and you’ve got yourself well on the way to starting a web site. Also there are links to good web sites to host your new creation. These sites typically charge a small fee but it’s well worth it. When people Google your business (trust me, they do), they’ll see your web site. It’s also important to monitor your web presence. Say you own an apartment building; there are a bunch of web sites such as www.apartmentratings.com. On these sites tenants can recommend or berate an apartment building. A landlord could encourage his happy tenants to post reviews on the site. This could help create a more favorable impression and it doesn’t cost anything either.

On Tuesday September 8, from 6:30-7:30 pm, there will be a talk on obtaining a Commercial Driver’s License with a special guest from Fort Scott Community College. Fort Scott runs a truck driving school in Kansas City, Kansas. Tuition is reduced and in as little as six weeks you can be ready for driving the big rigs. The talk will take place in the second floor auditorium at Kansas City, Kansas Public Library-Main Library. Until next time, catch me in the library.