American Express Enters China
I came across this article on American Express and their entry into the Chinese market:
This should be a big move for American Express until you look at how consumers pay for goods and services in China. For the Chinese, using a smartphone is a popular way to pay. Yes, in China smartphones double as credit cards. While this hasn't taken off in North America where credit cards are still popular, I see an opportunity for American Express. All they'd have to do is launch a mobile/smartphone pay app in China. Considering that American Express has a number of other strengths such as excellent customer service, maybe a few changes to their current offerings could bring them more success in the Chinese market?
posted by Curt Friehs at
7:27 AM
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