Amazon: One Thing People Appear Reluctant to Buy

When it comes to online retailers, Amazon is dominant in the industry.  It seems that you can purchase nearly anything on Amazon these days.  According to this Marketwatch report, there appears to be one thing consumers are hesitant to purchase on Amazon: clothes

https://www.marketwatch.com/story/theres-one-thing-people-appear-reluctant-to-buy-on-amazon-2018-06-06?mod=cx_life&cx_navSource=cx_life&cx_tag=other&cx_artPos=7#cxrecs_s

Sometimes it's hard to tell if clothes fit unless you try them.  Amazon's busy working on a solution.  The Marketwatch report didn't mention another area Amazon explored and ultimately to withdraw their plans at this time: pharmacy and medicine delivery

https://www.pharmacytimes.com/contributor/timothy-aungst-pharmd/2018/04/amazon-withdrawals-plans-for-medication-distribution

When you walk into CVS, Rite Aid, or Walgreens to get your prescription filled, states have a variety of rules and regulations.  It's also an established industry with vendors.  Amazon has been successful with many, many things.  That said, there are a few areas that are challenging and they can be interesting to study as well.