Reference USA & Panther Career Link Workshop

When you're interviewing for a job or internship, having access to the right information is absolutely critical.  See how the business database Reference USA and SUNY Old Westbury's Panther Career Link can help open doors.  Curt Friehs, Business Librarian and Margaret King, Career Planning and Development can show you the ropes.  This workshop is open to all SUNY Old Westbury students, faculty, and staff.  Attendees are encouraged to bring questions relating to job interviews and finding work.

Where: SUNY Old Westbury Library rm. L-311

When: Tuesday, March 7 from 2:40-3:40 p.m.

For more information, please contact Curt Friehs, Business Librarian via email at FriehsC at oldwestbury.edu

Super Bowl Ads

Greetings,
Every year companies spend millions of dollars running Super Bowl ads and 2017 is no exception.  Advertising Age is an interesting publication that highlights the advertising business.  It's available to the SUNY Old Westbury community:
http://predator.oldwestbury.edu:2048/login?url=http://atoz.ebsco.com/Titles/SearchResults/16585?SearchType=0&Find=Advertising+Age&GetResourcesBy=QuickSearch&resourceTypeName=allTitles&resourceType=&radioButtonChanged=

And they also have a neat web site with a lot of content that relates to Super Bowl advertising:
http://adage.com/article/special-report-super-bowl/super-bowl-li-complete-ad-chart/306339/

It's been said if capitalism has a form of art, that art is advertising.  Not unlike challenging art, people have strong opinions on advertising in terms of what works and what doesn't.  There are a number of advertising and marketing blogs online.  Here's a list of a few blogs (at the bottom of the page):
http://libguides.oldwestbury.edu/content.php?pid=280213&sid=2351607

Until next time, catch me in the library.